Held annually since 2009, Ride Like King honors Giant Group founder King Liu, bringing people together through virtual group rides and outdoor rides within their communities. The purpose of Ride Like King is to celebrate cycling and the positive impacts it can have on health and fitness, communities, and the environment.

Ride Like King is organized by Giant Group along with partners World Bicycle Relief (WBR) and Zwift. In addition to celebrating cycling, we help areas and people in need through this event. This year’s pledge was to donate one Buffalo bicycle for every 500km ridden by participants with a total goal of 600 bicycles.