Giant Group | ESG Strategy | Transforming for circularity

Transforming for circularity
The challenge

The challenge of transforming for circularity centers around consumption and finite resources. Our planet's resources are limited, yet wasteful production and consumption practices continue to deplete them. The UN's World Population Prospects 2022 projects a steady growth in the global population, reaching 10.4 billion by 2100. Meanwhile, the Circularity Gap Report 2023 reveals that our global economy is only 7.2% circular, indicating a significant gap between current practices and sustainable resource use. To address this challenge, we must implement key circular actions: use less, use longer, use again, and make clean. In the context of Mobility and Transport, a crucial sector with substantial environmental impacts, embracing sustainable solutions becomes paramount. Key steps include promoting car-free lifestyles, investing in high-quality public transportation, creating safe cycling routes, and reducing air travel. By adopting circularity principles in the Mobility and Transport sector, we can reduce material consumption, decrease reliance on fossil fuels, and mitigate environmental harm. This transformation is crucial for a more sustainable and resource-efficient future. As a company, prioritizing sustainable mobility solutions not only contributes to the circular economy but also aligns with the broader goal of building a more sustainable and resilient world.

Our goal

Integrate cradle-to-grave circular economy principles into every aspect of our operations, from design to manufacturing, by leveraging our integrated production, distribution, research, and value chain.

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The challenge

The challenge of transforming for circularity centers around consumption and finite resources. Our planet's resources are limited, yet wasteful production and consumption practices continue to deplete them. The UN's World Population Prospects 2022 projects a steady growth in the global population, reaching 10.4 billion by 2100. Meanwhile, the Circularity Gap Report 2023 reveals that our global economy is only 7.2% circular, indicating a significant gap between current practices and sustainable resource use. To address this challenge, we must implement key circular actions: use less, use longer, use again, and make clean. In the context of Mobility and Transport, a crucial sector with substantial environmental impacts, embracing sustainable solutions becomes paramount. Key steps include promoting car-free lifestyles, investing in high-quality public transportation, creating safe cycling routes, and reducing air travel. By adopting circularity principles in the Mobility and Transport sector, we can reduce material consumption, decrease reliance on fossil fuels, and mitigate environmental harm. This transformation is crucial for a more sustainable and resource-efficient future. As a company, prioritizing sustainable mobility solutions not only contributes to the circular economy but also aligns with the broader goal of building a more sustainable and resilient world.

Source :
https://www.un.org/development/desa/pd/sites/www.un.org.development.desa.pd/files/%20wpp2022_summary_of_results.pdf%20www.circularity-gap.world/2023

Our focus areas

  • Sustainable Product Design
    Sustainable Product Design
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We are establishing a groundbreaking cradle-to-grave carbon footprint assessment, setting a new standard for sustainability. As the bicycle industry’s first and most complete method, we evaluate every stage of a product’s lifecycle. By assuming responsibility for all stages, we can design products that minimize environmental impact, driving positive change in our industry and beyond.

Sustainable Product Design
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    Presentation matters

    Our product design strategy incorporates life cycle thinking and carbon footprint assessment. We have implemented a comprehensive sustainable design matrix that serves as a guiding framework for developing and promoting products that exhibit low carbon emissions, are non-toxic, energy-saving, and possess renewable and circular sustainable characteristics.

  • Future
    Sustainable design made possible

    By 2030, we aim to reduce CO2 emissions by 40kg per bicycle, achieve 100% plastic-free packaging, and increase the use of recycled and recyclable materials across the entire product design. Because sustainability doesn’t end at the packaging; it’s about the whole package.​

We are dedicated to material circularity to reduce waste and carbon footprint. Giant Group incorporates recycled carbon fibers, aluminum, and other materials in our parts like tires, cushions, and main structure to uphold the principles of “Recycle, Reuse, and Reduce”.

Material Circularity
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    A rebirth of resources

    Our commitment to circular sustainability includes using tire recycle carbon reduction technology, recycling and reusing carbon fiber, using recycled aluminum alloy, and developing OBC (Own Brand Component) saddles from recycled materials. We work with trusted suppliers to ensure that the recycled materials we use meet rigorous quality and sustainability standards.

  • Future
    Closing the loop

    We aim to close the circularity loop for a sustainable future. Our goal is to reach a 100% recycling rate for carbon fiber, OBC (Own Brand Component) seat cushions, and aluminum alloy, while also extending the application of recycled materials to more and more components.

We are optimizing energy consumption and improving resource efficiency throughout our manufacturing processes. By implementing innovative technologies and strategies, we strive to minimize energy waste. Our focus also extends to enhancing the efficiency of e-bike batteries and establishing a robust battery recycling system.

Energy Optimization
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    Giant circularity

    Our commitment to sustainability extends to circular energy management, focusing on energy efficiency and battery recycling. We have improved our electric bikes' battery capacity and motors under the same weight, reducing carbon emissions and contributing to a cleaner planet. Additionally, Giant Group's battery recycling system allows for the reuse of raw materials, contributing to a circular value chain and reducing waste.

  • Future
    One battery, infinite rides

    At Giant Group we continue to push forward with our commitment to energy optimization. Over the next few years, we aim to improve the average energy efficiency of electric bicycles by 85% in 2025 and 90% in 2030. Additionally, we target the reuse of backup batteries with goals of 5,000 in 2025 and 10,000 in 2030, contributing to a more sustainable and circular value chain.

We recognize that while bicycles are effective tools for carbon reduction, their abandonment can contribute to urban deterioration and environmental burden. It is our responsibility to sustain the life value of bicycles by offering various options based on their lifespan, including test rides, rentals, and second-hand sales. Moreover, we donate bicycles to rural primary schools, extending their usefulness and impact.

Extended Product Lifespan
  • Now
    A bike’s new life

    Introducing the Giant Group Pre-loved Bicycle Certification Program - a global initiative promoting sustainability and lifelong ownership. With 100% certification sales for pre-owned bicycles, we proudly offer customers a trusted and reliable way to purchase pre-loved bikes confidently.

  • Future
    Built to last

    At Giant Group, circularity is our focus. The longevity and maintenance of our bikes are a vital part of this strategy. We aim to keep our bikes on the roads and trails longer by expanding our service and repair offerings, while also contributing to circularity through donations and lifetime warranties.

Our stories
100% Plastic Free: Giant Group’s Eco-revolution in Sustainable Packaging
  • Sustainable Product Design
100% Plastic Free: Giant Group’s Eco-revolution in Sustainable Packaging
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