Giant Group | Responsibility | Overview

Cycling for a better future
Committed to sustainable mobility.

Our ambition is to be the most circularity-driven cycling company. We are leading the pack with the power to implement sustainable solutions to change our industry and the world.

Our inspirations

By aligning our sustainability strategy with our brand purpose - Raise the bar - we ensure that our commitment to raising the industry bar is coupled with a deep-rooted dedication to environmental stewardship, social advocacy, and ethical conduct.

Our approach

See how we implement our sustainability strategy
Innovating a clean future
a clean future

We are leading the charge towards reduced carbon emissions in our production practices. We reinvent how we work with manufacturing partners and invest in R&D to reduce our environmental impact for future generations.

Transforming for circularity
for circularity

We are implementing positive changes in our value chain from our suppliers to our customers. We constantly strive for more sustainable materials and processes

Mobilizing for DEI
for DEI

We are mobilizing people to advance inclusive communities. We promote accessibility and collaboration in the workplace to allow diverse ideas to flourish.

Committed to the SDG Index
Committed to the SDG Index

At Giant Group, we understand that cycling for a better future requires a collective effort toward achieving the 17 Sustainable Development Goals (SDGs) set by the United Nations. These SDGs are a framework designed to address the world's most pressing challenges and create a better world for everyone.

Our stories

Learn about our initiatives
See all our stories