Giant Group | ESG Strategy | Mobilizing for DEI

Mobilizing for DEI
The challenge

Despite our increasingly globalized world, there has been a concerning trend towards polarization and division, perpetuating inequality and social injustice in our communities. The World Inequality Report 2022 highlights the stark income disparities globally, with the bottom 50% earning less than 15% of total earnings in every major region except Europe. Meanwhile, the wealthiest 10% captures over 40% of earnings, and in many regions, closer to 60%. This extreme concentration of economic power is a significant driver of growing inequality. Furthermore, gender inequalities persist both globally and within countries. Women's share of total labor income has seen slow progress over the past 30 years, with women earning less than 35% of total income, highlighting the urgent need for gender equality and equal pay. The OHCHR Report 2022 emphasizes that promoting and protecting human rights is crucial for advancing the 2030 Agenda and the Sustainable Development Goals. The COVID-19 pandemic has exacerbated poverty, inequality, and discrimination, with increased violence against women and disruptions to education access. Human-induced climate change has also contributed to adverse impacts, hindering SDG achievement and necessitating efforts to address climate-related displacement and protect environmental human rights defenders. Addressing these challenges requires profound policy changes. It is essential to prioritize redistributive policies, combat discrimination, and ensure human rights are protected. By actively promoting a renewed social contract anchored in human rights, we can strive for a more equitable and just society.

Our goal

Audit human rights and occupational safety standards in our supply chain while increasing the diversity of our workplace and promoting inclusive cycling initiatives in various communities.

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The challenge

Despite our increasingly globalized world, there has been a concerning trend towards polarization and division, perpetuating inequality and social injustice in our communities. The World Inequality Report 2022 highlights the stark income disparities globally, with the bottom 50% earning less than 15% of total earnings in every major region except Europe. Meanwhile, the wealthiest 10% captures over 40% of earnings, and in many regions, closer to 60%. This extreme concentration of economic power is a significant driver of growing inequality. Furthermore, gender inequalities persist both globally and within countries. Women's share of total labor income has seen slow progress over the past 30 years, with women earning less than 35% of total income, highlighting the urgent need for gender equality and equal pay. The OHCHR Report 2022 emphasizes that promoting and protecting human rights is crucial for advancing the 2030 Agenda and the Sustainable Development Goals. The COVID-19 pandemic has exacerbated poverty, inequality, and discrimination, with increased violence against women and disruptions to education access. Human-induced climate change has also contributed to adverse impacts, hindering SDG achievement and necessitating efforts to address climate-related displacement and protect environmental human rights defenders. Addressing these challenges requires profound policy changes. It is essential to prioritize redistributive policies, combat discrimination, and ensure human rights are protected. By actively promoting a renewed social contract anchored in human rights, we can strive for a more equitable and just society.

Source :
https://wir2022.wid.world/%20www.ohchr.org/sites/default/files/documents/publications/ohchr-reports/ohchr-report-2022.pdf

Our focus areas

  • Inclusive Cycling
    Inclusive Cycling
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We are creating inclusive biking experiences for everyone, from promoting female participation to designing bikes for the elderly and inspiring the next generation of riders. We actively support and sponsor teams like the Liv Women's Cycling Team and Team AMANI in East Africa, championing diversity and empowering individuals to embrace the joy of biking.

Inclusive Cycling
  • Now
    Pioneering female cycling

    Liv is the leading female cycling brand in the world. We put women first in everything we do - investing 100% of our resources into supporting women and creating more opportunities in the sport of cycling.

  • Future
    To each their own bike

    At Giant Group, we’ve made it our mission to bring cycling to people of all ages and backgrounds. Not only are we breaking barriers for female cyclists, but we are committed to helping every generation of cyclists reach their dreams!

We are building a better workplace for all our employees to enable a safe and inclusive environment for everyone to achieve their full potential. Giant Group integrates local talents across different markets, promoting equality and embracing different cultures. We value diversity in hiring, regardless of ethnicity, religion, or gender.

Workplace Equality
  • Now
    An empowering ride

    Giant Group has a rich history of empowering female talent, promoting equality, and fostering talent. Today, over 1/3 of Giant Group’s managers are female, and we have developed team-building programs and courses, such as the Giant University. Additionally, occupational safety is paramount, ensuring a secure and inclusive work environment for all.

  • Future
    Be together. Get greater.

    Giant Group is committed to increasing equity in our workplace culture through various initiatives focusing our metrics around multicultural hiring, key talent retention rates, and occupational safety. Our approach also emphasizes the importance of onboarding and comprehensive leadership to achieve a 100% compliance rate.

We are engaging our wider community to promote inclusion, social well-being, and the love of cycling. Giant Group believes in the power of social advocacy and corporate citizenship. We invest in initiatives that empower youth and promote the cycling lifestyle, including the creation of the Cycling Lifestyle Foundation and the Cycling Culture Museum.

Social Advocacy
  • Now
    Riding Future

    Giant Group has a rich history of promoting bicycles as a sustainable and safe practice from an early age. We organize engaging events like the Giant Traffic Day in Hungary, teaching children about traffic safety and the joy of riding bicycles in a fun but secure manner. By instilling these values, we foster a love for cycling in the hearts of children.

  • Future
    Next Generation of Trailblazers

    As part of our commitment to social advocacy, Giant Group's future goal is to continue to promote a healthy cycling lifestyle, cultural diversity, and female advocacy while investing in initiatives that support these goals. By prioritizing these areas, we aim to positively impact society and help build a more inclusive and equitable future.

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